Honestly, in the first second or so it's all about adverts. If an advert is the first thing that catches me eye, then usually I'm gone. I'm particularly sensiti

Honestly, in the first second or so it's all about adverts. If an advert is the first thing that catches me eye, then usually I'm gone. I'm particularly sensitive to moving adverts. After that I'm looking for an about page. If I see generic marketing spiel then I'm outta there (either on the home page, or about page). If there's a simple, plain description of what the site is/provides then I'll stick around and explore. edit: I'm not against adverts, I'm against sites that have a little content that is solely used to pad out the adverts.