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In the mobile apps world, some ad networks (ej. mopub) have a new type of ad named "Native Ad". With this type of ads you have control on how you display them,

by Aldo_MX 12y ago

In the mobile apps world, some ad networks (ej. mopub) have a new type of ad named "Native Ad". With this type of ads you have control on how you display them, and the intended use case is to make the ad look like a part of your application. This is an explanatory PDF: http://www.mopub.com/wp-content/uploads/2014/09/Native_Ads_OneSheet-2.pdf http://www.mopub.com/wp-content/uploads/2014/09/Native_Ads_O... I believe that something similar is what the web needs.

rurounijones 12y ago
> make the ad look like a part of your application. That sounds terrible and deceptive for the end-user
- Aldo_MX 12y ago
  so you would rather have a floating banner or full-screen ads like low quality apps do?