1. Lack of visual clutter; looking at something that is simple and does not tax my concentration makes me feel relaxed, and thus makes me want to visit the webs

1. Lack of visual clutter; looking at something that is simple and does not tax my concentration makes me feel relaxed, and thus makes me want to visit the website again. 2. Any kind of news about the website that does not seem like a press release. 3. Advertising that is relevant to me, or none at all; monetisation is bad (teeth whiteners, Acai berries, etc.), while relevance is good (local restaurant informing me of today's lunch special). 4. A "Contact Us" page that has multiple methods of contact, instead of just a submission form that might go who-knows-where.