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Yes, you don't understand the luxury market, or the people that participate in the luxury goods market, at all.
by eclipxe 12y ago
Yes, you don't understand the luxury market, or the people that participate in the luxury goods market, at all.
- listic 12y agoDo you? Please explain.
- eclipxe 12y agoYes. To put it simply, there is a non-empty set of people that will pay a large sum of money for something, simply because it requires a large sum of money. To this market, the lack of features or battery life, etc is not a concern. The price of the good itself, and therefore it's perceived exclusivity, is the paramount feature of the product. This non-empty set of people have no qualms about upgrading every few years to a new, more exclusive model. Nothing is worst than having something "old" or out of fashion. This non-empty set of people, will pay $10k, $15k, $20k+ for something just because they can. Example: http://financesonline.com/top-10-most-expensive-champagne-bottles-in-the-world/ http://financesonline.com/top-10-most-expensive-champagne-bo... Fashion, watches, etc is even more extravagant because the element of "freshness" and being "in style" plays into a constant need to invest in the latest.