Mark Cuban's position isn't technically savvy, it's an opportunity for him to make more money. An update to original article lends evidence to what you said:

Mark Cuban's position isn't technically savvy, it's an opportunity for him to make more money. An update to original article lends evidence to what you said: Note: 2:08 pm. Thursday. As readers have noted, Cuban has been a celebrity spokesman of sorts for AT&T, appearing in a series of commercials for the wireless giant.