4 ms·
Oh, absolutely; perhaps the symbols might be different (say, PBR vs. Red Stripe), but the message can be the same.
by JimboOmega 12y ago
Oh, absolutely; perhaps the symbols might be different (say, PBR vs. Red Stripe), but the message can be the same.
- Fomite 12y agoSee also: Mason Jars and faux-southern revivalism.
- smacktoward 12y agoOr read some of Thomas Frank's books, which discuss this phenomenon in the American context in detail. There's a chapter in his excellent One Market Under God, (http://www.amazon.com/One-Market-Under-God-Capitalism/dp/0385495048/ http://www.amazon.com/One-Market-Under-God-Capitalism/dp/038...) for instance, about a team of Nike marketers sent to mine inner cities for cultural authenticity.