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They will get away with it because they're targeting 19 hours according to that article.

by IBM 12y ago

listic 12y ago
That's "19 hours of combined active/passive use" (that is, mostly idle) e.g. I will have to remember to charge it at the end of every single day, and goodness forbid that my day will last 24+ hours, as it just might once in a while. I find this inexcusable for a $300-class watch, but to charge four figures for a watch before bringing battery life firmly into "several days" territory, at the very least? I find it completely ridiculous. And how stupid will these 'luxury' watches look in a few years, when Apple (or their competitors, anyway) will eventually bring battery life into more sane range? That's what I was trying to say: I find the abysmal battery life kinda-accepted in this class of products, so far, to be inadequate, but even more so - I think it's completely preposterous there to be 'luxury' editions of the product. Later, when technology will mature and provide it with more usability and when incremental changes each year will diminish - sure, but right now - aren't Apple seeing that they are going to just make fools of themselves? If I'm wrong - well, then I'm seriously not understanding something in life.
- eclipxe 12y ago
  Yes, you don't understand the luxury market, or the people that participate in the luxury goods market, at all.
  - listic 12y ago
    Do you? Please explain.
    - eclipxe 12y ago
      Yes. To put it simply, there is a non-empty set of people that will pay a large sum of money for something, simply because it requires a large sum of money. To this market, the lack of features or battery life, etc is not a concern. The price of the good itself, and therefore it's perceived exclusivity, is the paramount feature of the product. This non-empty set of people have no qualms about upgrading every few years to a new, more exclusive model. Nothing is worst than having something "old" or out of fashion. This non-empty set of people, will pay $10k, $15k, $20k+ for something just because they can. Example: http://financesonline.com/top-10-most-expensive-champagne-bottles-in-the-world/ http://financesonline.com/top-10-most-expensive-champagne-bo... Fashion, watches, etc is even more extravagant because the element of "freshness" and being "in style" plays into a constant need to invest in the latest.

They will get away with it because they're targeting 19 hours according to that article.

by IBM 12y ago

They will get away with it because they're targeting 19 hours according to that article.

That's "19 hours of combined active/passive use" (that is, mostly idle) e.g. I will have to remember to charge it at the end of every single day, and goodness forbid that my day will last 24+ hours, as it just might once in a while. I find this inexcusable for a $300-class watch, but to charge four figures for a watch before bringing battery life firmly into "several days" territory, at the very least? I find it completely ridiculous. And how stupid will these 'luxury' watches look in a few years, when Apple (or their competitors, anyway) will eventually bring battery life into more sane range? That's what I was trying to say: I find the abysmal battery life kinda-accepted in this class of products, so far, to be inadequate, but even more so - I think it's completely preposterous there to be 'luxury' editions of the product. Later, when technology will mature and provide it with more usability and when incremental changes each year will diminish - sure, but right now - aren't Apple seeing that they are going to just make fools of themselves? If I'm wrong - well, then I'm seriously not understanding something in life.

eclipxe 12y ago
Yes, you don't understand the luxury market, or the people that participate in the luxury goods market, at all.
- listic 12y ago
  Do you? Please explain.
  - eclipxe 12y ago
    Yes. To put it simply, there is a non-empty set of people that will pay a large sum of money for something, simply because it requires a large sum of money. To this market, the lack of features or battery life, etc is not a concern. The price of the good itself, and therefore it's perceived exclusivity, is the paramount feature of the product. This non-empty set of people have no qualms about upgrading every few years to a new, more exclusive model. Nothing is worst than having something "old" or out of fashion. This non-empty set of people, will pay $10k, $15k, $20k+ for something just because they can. Example: http://financesonline.com/top-10-most-expensive-champagne-bottles-in-the-world/ http://financesonline.com/top-10-most-expensive-champagne-bo... Fashion, watches, etc is even more extravagant because the element of "freshness" and being "in style" plays into a constant need to invest in the latest.