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I think that eventually what's happening with TV and radio will happen with other types of media. I almost never watch TV ads anymore. I get more and more conte

by vitd 12y ago

I think that eventually what's happening with TV and radio will happen with other types of media. I almost never watch TV ads anymore. I get more and more content through iTunes, Netflix, HBO, etc. where there are no ads. I TiVo anything I want to watch from the networks (even live events) and skip the ads. For radio, I use Podcasts, iTunes Radio and Pandora, and I pay to not have ads. I use AdBlock on the web, but mostly use sites that either don't have ads, or I pay to get rid of them when I'm able. I'm sure free content with ads will exist forever, but I suspect people will find more and more paid options and start using them as ads get more and more intrusive.

fixermark 12y ago
You're forgetting about the market feedback effect. In a world where most eyeballs are in the paid options, advertisers will find ways to co-opt the paid options. The companies that accept those contracts will have more revenue with which to deliver the same quality at a lower price, and will attract viewership proportionally, etc., etc., etc.