The battle is often over familiar vs. intuitive designs. Creating a new design paradigm that is intuitive is much more difficult that presenting a user with a

The battle is often over familiar vs. intuitive designs. Creating a new design paradigm that is intuitive is much more difficult that presenting a user with a design they are familiar with. Most web design seems to follow the path of least resistance. It also suffers from the question of is this graphic design, or is it interface? Real life metrics have stole the thunder of 'pretty' designs.