I don't see what's wrong with showing off your product on your homepage. Even if you have a service, have a sexy screenshot and say why it will benefit the view

I don't see what's wrong with showing off your product on your homepage. Even if you have a service, have a sexy screenshot and say why it will benefit the viewer ("It will increase your conversion rate by 5%" or "Improve your customer service by being responsive"). It probably isn't as sexy as an Apple computer, but that doesn't mean you should feel the need to hide it.