It sounds like the main benefit offered by your product is the ability to forego the agent fees. Have you considered attempting to make an API available for cl

It sounds like the main benefit offered by your product is the ability to forego the agent fees. Have you considered attempting to make an API available for clients with a more established user-base (think Zillow or Trulia) to hook into, essentially giving you your fee and allowing their customers to buy directly through their clients? The creation of your own client relies heavily on you getting a user-base large enough that people are going to be willing to trust it, and when they're spending a large portion of their wealth on a home, that's unlikely to happen (at least immediately). If your service has the face of an established client on it, the customer doesn't even have to know that you exist, and won't even get the opportunity to not trust you :) Is this something you've considered? Is it a service that would even interest something like Zillow or Trulia?