That's pretty much exactly the point. I think this is a commitment that probably ought to be baked in from the beginning, before a company scales. It's hard for

That's pretty much exactly the point. I think this is a commitment that probably ought to be baked in from the beginning, before a company scales. It's hard for a large company to make a commitment like this commensurate with it's size without making the commitment early and scaling it along with everything else. As for size, NBB is the second largest craft brewer in the country and Patagonia is a very large player in outdoor apparel. >The only goal at a growing tech company is reduce costs, increase revenue. Right. Fuck that, because that's not actually (ever) really the goal. Money's always a means to some end, so another way of looking at this is to put a stake in some particular end that you want to share with everyone at the company. That's culture. Culture is shared values, and this is a way to make culture measurable and something the organization is held accountable for over time. Yet another way to look at this is what happens if when Larry and Sergey decided on "Don't be Evil" someone told them "That's adorable, but why don't you think harder about how to turn this into something measurable".