They has as well have called this "facebook vs. twitter". For the former, start a group, and build awareness. Direct the money to a cause. Use the iphone app t

They has as well have called this "facebook vs. twitter". For the former, start a group, and build awareness. Direct the money to a cause. Use the iphone app to post and get updates. For twitter, post to and follow a hashtag. At least 50% of your human labor will need to be dedicated to filtering spam if the tag starts to trend. Definitely search on either to get random people on board http://www.facebook.com/search/?init=srp&sfxp=&q=red+balloon&gl=1&lo=en_US&sp=7 http://www.facebook.com/search/?init=srp&sfxp=&q=red...