This articles makes sense, but it's hard to step back and be so reflective without being victim of analysis paralysis. Many times, you build a toy, something yo

This articles makes sense, but it's hard to step back and be so reflective without being victim of analysis paralysis. Many times, you build a toy, something you like, and it turns out big. If you over analyze it, you may not build it because you can't predict the future no matter how well you think you can. In many cases, analyzing your startup idea with such a complex framework will stop you at your tracks. I prefer to follow the basic rules PG laid out (there are some overlaps) in his article on startup ideas.