This seems pretty useful from a VC-esque point of view. At an earlier stage (say, pitching your startup in 3-5 minutes at some event or other) the biggest thing

This seems pretty useful from a VC-esque point of view. At an earlier stage (say, pitching your startup in 3-5 minutes at some event or other) the biggest thing I see missing is some kind of story beyond the product itself. Why are these guys standing there? What's their deal? Why do they believe in this crazy idea? What makes them able to execute it? What are they up to right now (development, beta, it's launched)? What do they need?