Hm, I think you might be completely right. I mean, it seems like there are more than enough people who want this and that you can turn this into a decent and ve

Hm, I think you might be completely right. I mean, it seems like there are more than enough people who want this and that you can turn this into a decent and very cool business. They don’t have to compete on the turf Apple is competing and can still do tons of cool stuff (and they do and, hey, I genuinely think their software here looks really, really cool). And that thing with me not liking the physical design is then just a subjective taste thing, nothing more. Also, we don’t even know if a watch that is visibly not a tech gadget (like the Apple Watch aspires to be) will even be successful. In a very real sense the Pebble is more proven as a product than what Apple is doing. (Also, on a personal level: Yeah, I don’t like the look of this Pebble, sure, but I currently don’t even wear a watch at all and currently I am not even convinced I will ever get an Apple Watch. That’s not at all a promising case study for Pebble to really put resources into making this a non-gadget watch.)