Wasn't that the exact same thing that happened with games marketing? Its amazing to me how many cultural effects are coming out now from the types of ads that

Wasn't that the exact same thing that happened with games marketing? Its amazing to me how many cultural effects are coming out now from the types of ads that people watched growing up - ads that shaped people's behaviors (skating is for GUYS ONLY, gaming is for ONLY COOL DUDES). As advertising has gotten more and more adept at getting into people's heads and being much more subtly (or not, if you know what to look for) psychological, I wonder what cultural effects we'll be feeling in the next 5, 10 years. Anyone know of any egregious examples of advertisers trying to establish a cultural norm around their industry?