The upside of this is that Pebble get to rake in people's money for pre-orders - not a finished product - which means they manage to pre-empt Apple Watch steali

The upside of this is that Pebble get to rake in people's money for pre-orders - not a finished product - which means they manage to pre-empt Apple Watch stealing the show. The drive is going to run until ultimo March, with Apple Watch being ready in April. The downside is that you eat a lot of fees by using Kickstarter, when you might have been able to run your own drive independently like Lockitron, so it's interesting to consider that they went with Kickstarter. I guess the idea of being a "big success on Kickstarter" would be good PR, when Apple is, well, Apple. Maybe people are just much quicker on the draw with the credit cards there, which wouldn't surprise me. Especially after the Stripe payment system.