Well, there's risky and then there's risky. I believe that post was put up at the same time that the LIFX light bulb campaign was prematurely ended at ~$2 milli

Well, there's risky and then there's risky. I believe that post was put up at the same time that the LIFX light bulb campaign was prematurely ended at ~$2 million. That project was from someone whose previous KS project was a cardboard lightbox that had missed its shipping date at that point, so I think the likelihood of collateral damage there made Kickstarter pause. (Credit to LIFX that they learned/hired quickly and managed to ship.) Whatever you take the spirit of Kickstarter to mean, I think that Pebble has it. They're grateful for Kickstarter, and foster a user community — launching a new product this way just feels native.