Books provide a great tactile experience. Books are immediate. But the real difference? Books make you slow down. This is a great example of "The Medium is the

Books provide a great tactile experience. Books are immediate. But the real difference? Books make you slow down. This is a great example of "The Medium is the Message". The words are the same, the information is the same, but the experience is completely different. There's just something about screens. I think we're already seeing a trend among people who spend a lot of time around screens: we're starting to try to find ways to spend less time around screens. It's not just the distractions -- the alerts, the temptations to switch over to a web browser. Though, certainly that's part of it. No, I think it's more about the medium itself. Just something about screens that's an entirely different experience. Not saying screens are bad -- I love screens :) But, I think we're seeing a desire to find balance via slower mediums. For me it's cooking, reading, bicycling, etc.