There are a few major problems with this "research." 1. Asking what people "prefer" does not reflect what they actually use. 2. Textbooks are very different f

There are a few major problems with this "research." 1. Asking what people "prefer" does not reflect what they actually use. 2. Textbooks are very different from the books most people read 3. College students are in a conspicuous time of life when physical books are more readily available than eBooks (and often free). That doesn't hold true for most of life. > Digital media are failing, especially eBooks are I'm not sure where you're getting your data, but I think all of these anecdotes are highly exaggerated. Amazon began selling more E-Books than physical books back in 2011. [1] To be fair, I, along with millenials prefer reading physical books. They're nicer on your eyes, you get to "feel" them -- print is a great medium. But I now read exclusively on my iPad and eBook. Why? When I want to read something I want to read it now, and I don't want to end up with a library of crap I have to move around. Textbooks are particularly terrible in electronic formats. The formatting is never right, graphics are always messed up, code often has line breaks in weird places, etc. If I were still in college studying CS, of course I would get the physical copies. But I'm not, so I don't. >They started printing out their photos again I don't want to counter anecdote with anecdote, but I can't find any empirical data on number of photos printed, so I'm forced to. I literally don't know anyone who has printed more than a dozen photos in the past couple years (with the rare "year in photos" photobook exception). >They have huge DVD collections I have friends whose kids didn't know what a DVD is. Most people I know have some DVDs laying around, but I feel like you're vastly overstating the prominence of physical media. I even ditched my vinyl record collection for Spotify - it didn't provide enough value to lug it around I would guess I'm on the "early adopter" end of the spectrum (as well as a bit of a minimalist), but the notion of physical products that we own and lug around seems to be clearly on the way out, as not only electronic but "in the cloud" media take over. [1] http://www.nytimes.com/2011/05/20/technology/20amazon.html?_r=0 http://www.nytimes.com/2011/05/20/technology/20amazon.html?_...