Carsonified had a good post on this back in 2007, and so did Kevin Rose and Tim Ferris. http://carsonified.com/blog/business/how-to-name-your-company/ http://c

Carsonified had a good post on this back in 2007, and so did Kevin Rose and Tim Ferris. http://carsonified.com/blog/business/how-to-name-your-company/ http://carsonified.com/blog/business/how-to-name-your-compan... http://vimeo.com/3934635 http://vimeo.com/3934635 When it comes to consumer goods and services, short, sweet, and memorable should be your 3 primary objectives IMO. Be careful not to be to descriptive with the name or logo design, it can be problematic if/when you try to expand into other markets or grow new products that are different from your existing focus.