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Forgive my ignorance, but what was that Target incident, and how/why algorithms informed a father that his daughter is pregnant?
by nebula 12y ago
Forgive my ignorance, but what was that Target incident, and how/why algorithms informed a father that his daughter is pregnant?
- deleted 12y ago[deleted]
- JoshuaRedmond 12y agoI believe they're referring to [0], where Target's use of buying patterns on a loyalty card led them to send out pregnancy related vouchers to the daughter. [0] - http://www.forbes.com/sites/kashmirhill/2012/02/16/how-target-figured-out-a-teen-girl-was-pregnant-before-her-father-did/ http://www.forbes.com/sites/kashmirhill/2012/02/16/how-targe...