So are we suggesting that we know the missing step? 1. Build something 2. ??? 3. Profit! We're suggesting that it's 1. Build something 2. Reduce co

So are we suggesting that we know the missing step? 1. Build something 2. ??? 3. Profit! We're suggesting that it's 1. Build something 2. Reduce convenience, increase price, piss people off, but get press 3. Profit! ???