I'm not always a fan of modelviewculture, but I think what they say implcitly is very important: start with culture. Have a culture where men and women alike c

I'm not always a fan of modelviewculture, but I think what they say implcitly is very important: start with culture. Have a culture where men and women alike consider themselves functional and important parts of your business. Let this culture speak through your actions (specifically: offer benefits that are attractive to the kind of person you want to attract), and let both the culture and you actions shine through in your public appearance (general website, HR-specific website, job ads). Also: pre-recruiting activities (community involvement, generally getting in touch with people) can help your visibility especially with people who are not well-connected members of the majority group. Get involved, and, as mentioned, let your culture shine through. As they further mention, some of the recruiting practices that are popular tend to be systematically biased towards a single, relatively homogeneous group of people. See this as an opportunity to perform arbitrage on that market by talking to suitable candidates that some of the other players are ignoring.