I'd give serious thought to these two articles: "Hey, software makers: Skip the sales team. Go freemium to build a $1B business" http://venturebeat.com/2014/0

I'd give serious thought to these two articles: "Hey, software makers: Skip the sales team. Go freemium to build a $1B business" http://venturebeat.com/2014/09/10/hey-software-makers-skip-the-sales-team-go-freemium-to-build-a-1b-business/ http://venturebeat.com/2014/09/10/hey-software-makers-skip-t... And... http://www.businessinsider.com/the-incredible-story-of-zenefits-founder-parker-conrad-2015-2 http://www.businessinsider.com/the-incredible-story-of-zenef...