I question a lot of this. Everyone I know uses it less and less. Teenagers do, at least to me and everyone I know, seem to be using it less and less or foregoin

I question a lot of this. Everyone I know uses it less and less. Teenagers do, at least to me and everyone I know, seem to be using it less and less or foregoing it all together. In terms of ROI on ad spend, it seems to be decreasing for every client I work with. At the same time, clients are spending more and more. ROI down, revenue up. It's a rather bizarre scenario. I'm starting to wonder if Facebook is cooking the books a little bit. Perhaps an outlandish statement since I can't substantiate it beyond personal experience, but that is how it feels.