Seems like this happens to everything that starts small and then experiences exponential growth. This is the inevitable change to anything that gets significant

Seems like this happens to everything that starts small and then experiences exponential growth. This is the inevitable change to anything that gets significantly popular. * Facebook started with colleges only, and lots of people lamented when they opened up signups for all * Twitter used to be a close-knit community for tech people, and tons of people whined, saying all the new people joining Twitter were ruining it. Pinterest could have a similar story too. Once a website/app/tool gets large enough to be useful, brands move in with money and fundamentally change the platform.