Cross platform support. I'm assuming Apple's will only work with iOS devices. Windows will support Windows, Android, and iOS devices. It's also less expensiv

Cross platform support. I'm assuming Apple's will only work with iOS devices. Windows will support Windows, Android, and iOS devices. It's also less expensive, and from what I can tell, less bulky. You can also buy it, where as you cannot buy the Apple Watch. Also, not sure about the various types of Apple watches, but it seems like the MS one is just one type, and does everything, where as the Apple watches each come with different features. Honestly, I'm not entirely sure which watch comes with what on Apple's website. GPS isn't mentioned on the Watch or Sport Watch pages, but it is on the health-and-fitness page, so maybe it's only the sports watch with GPS? Not sure. I guess the simple answer to your question: > why would I buy a Microsoft Band? Why is it awesome? It exists, and can do things now. Apple's Watch? Even Apple isn't clear on what it can do. It's an odd place to be where Apple's product lineup is more confusing and less clear than Microsoft's. Reminds me of a certain commercial by a certain tech company mocking the difference choices for an OS. =)