Demonstrate Compelling Value! Deliver something people WANT! Need is good, Want is much better. Another vote for "SPIN Selling", good one asher! Remember, i

Demonstrate Compelling Value! Deliver something people WANT! Need is good, Want is much better. Another vote for "SPIN Selling", good one asher! Remember, if they don't have a need or don't have the money, no amount of persuasion is going to make you a profit. Difficult customers will bleed you on support, complaints, etc. At the end of the day, Sales is a Numbers Game, understand your sales funnel and cycle. If you can optimise it ... great, otherwise just keep filling the funnel.