Sounds like you're ready for a good sales book or two. I think one of the best is "SPIN Selling". It's not what it sounds like. It's almost the only sales bo

Sounds like you're ready for a good sales book or two. I think one of the best is "SPIN Selling". It's not what it sounds like. It's almost the only sales book based on real research. http://www.amazon.com/SPIN-Selling-Neil-Rackham/dp/0070511136 http://www.amazon.com/SPIN-Selling-Neil-Rackham/dp/007051113... I see advice in this thread to make a great product or know the product really well. I'd say the focus needs to be on the customer, not on you or the product. Better to know the customer really well than to know the product really well. Of course if you can do both, do both. Read a few good books on sales and you'll start noticing how inept almost all salesmen are. They just want to talk about their product, and don't ask the "obvious" questions about the customer and his needs.