"because he built Carbonmade for himself originally rather than for anyone else" That works pretty well for a v1, Tim O'Reilly had the colorful phrase "fishing

"because he built Carbonmade for himself originally rather than for anyone else" That works pretty well for a v1, Tim O'Reilly had the colorful phrase "fishing with strawberries" to explain why it works so well: http://www.oreillynet.com/pub/a/oreilly/tim/articles/straw.html http://www.oreillynet.com/pub/a/oreilly/tim/articles/straw.h... I'm down with user feedback and a/b tests, I guess I was asking specifically about usability testing though since I don't see it talked about much around here. It's categorically different from the other stuff and yields much more qualitative insights (why did they just do that?) versus the more quantitative results (which page layout has a higher conversion rate?). Plus it's actually a hell of a lot of fun to do! If done right.