Average car life on the road today are pushing 11 years. That's average. That's actually borderline miracle considering how complex average car is. With aver

Average car life on the road today are pushing 11 years. That's average. That's actually borderline miracle considering how complex average car is. With average new car price going pushing $32,000 mark, people would avoid making large purchases like this even every 10 years. Sure they would love to change it every 5 years, but it's out of the question for most families. Car companies fear being commoditized, because it's already a very competitive industry. With global supply chain, computer aided design, parts sharing, and talent poaching, car business is already commoditized than many realize and it is very difficult to differentiate. Long gone are the days of unique-company know-hows when a Mercedes Benz was literally 3-4 times better than cars that cost 3-4 times less because it offered many things others weren't capable of producing. More so than electric vehicle, autonomous vehicle is what car companies fear. I personally think combination of autonomous + electric vehicle will usher in an exciting era, and there is plenty of time for these car companies to adapt.