I loved the article. I think it tracks very much in line with the kind of experiences that I have personally had in working with Google Analytics data -- both v

I loved the article. I think it tracks very much in line with the kind of experiences that I have personally had in working with Google Analytics data -- both via their reporting API and in the dashboard itself. I think GA is a great service though, when the caveats are considered and understood. It's great that you took the opportunity to state and consolidate this information in one place. I also just want to shout out that I work for a startup called Narrative Science that offers a free product called Quill Engage (https://quillengage.narrativescience.com/ https://quillengage.narrativescience.com/) that can help identify some of the key insights from your GA data in a free weekly and monthly automated report.