Ignore the junk that doesn't add value. You're right -- it's noise, and there's a lot of it right now. Identify the specific long-term opportunities where the

Ignore the junk that doesn't add value. You're right -- it's noise, and there's a lot of it right now. Identify the specific long-term opportunities where the added technology can actually give users a superpower: a valuable ability they didn't have before. That's what we've tried to do with Pantelligent. (Disclaimer: co-founder / https://www.pantelligent.com/ https://www.pantelligent.com/ ) For us, it's the ability for home chefs of any skill level [democratization] to cook any frying pan-based meals [versatility] perfectly [quality] every time [repeatability], even when you're multitasking in the kitchen [convenience]. If that isn't adding user value by adding a bit of connected intelligence to an everyday home appliance, then I don't know what is!