So far I've only dealt with one press release that involved a product release. We hired a PR company to write up the release and then we did the final tweaking

So far I've only dealt with one press release that involved a product release. We hired a PR company to write up the release and then we did the final tweaking for the tech details. The experience that I had was that the press release itself garnered little to no direct attention. We had one reasonably well known blogger pick up on the story and his short piece on our release gave us more referrals than anything else. I would say that in the end it all just depends on your product, how big your market is, and how interesting the release is to your audience. I think that putting effort into getting relevant bloggers to cover your product would probably get you a lot more traffic. It's also sometimes worth looking for 'net communities relevant to the product you are releasing, creating an account and letting them know about the product (in a non spammy way)... For reference: Here is the initial press release: http://www.reuters.com/article/pressRelease/idUS139735+10-Mar-2009+MW20090310 http://www.reuters.com/article/pressRelease/idUS139735+10-Ma... (slow but definitely there!) Here is the blogger's story: http://space.canoe.ca/gadgetguy/blog/view/345232 http://space.canoe.ca/gadgetguy/blog/view/345232 Here is the actual product info: http://www.intrasitesearchsupport.com/ http://www.intrasitesearchsupport.com/