"I suspect that a lawsuit-happy society is a good part of it." In this particular case and specifically with respect to google (and their resources and profita

"I suspect that a lawsuit-happy society is a good part of it." In this particular case and specifically with respect to google (and their resources and profitability and for lack of a better way to put it "power") as well as how difficult it would be for those who are wronged to bring a lawsuit (and prove damages) I somehow strongly doubt that has anything to do with it. The only thing that I think that google would fear is regulatory action (if even possible) or perhaps (once again if possible) a class action lawsuit.