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I came across a Twillio billboard the other day and the entire message was "Twillio. Ask your developer." I thought it was pretty bold marketing. No explanation

by guelo 12y ago

I came across a Twillio billboard the other day and the entire message was "Twillio. Ask your developer." I thought it was pretty bold marketing. No explanation of the service, they're just selling the fact that developers know it and like it.

dragonwriter 12y ago
> they're just selling the fact that developers know it and like it. The less-overt (and perhaps more important) message from that billboard is to developers that they should know it.
- tptacek 12y ago
  Thinking about what it was like selling ideas (or, more accurately, failing to sell ideas) in meetings on a marketing team, all I can say is: Whoever came up with that billboard is awesome at their job.