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Exactly. Netflix pivoted because it realized it couldn't kill cable. It could maybe kill a cable network (and it won't kill HBO, it might kill Starz or Showtime
by filmgirlcw 12y ago
Exactly. Netflix pivoted because it realized it couldn't kill cable. It could maybe kill a cable network (and it won't kill HBO, it might kill Starz or Showtime, but not HBO).
- cookiecaper 12y agoNetflix has already killed cable for a lot of users. Cable is an ancient UX where you rely on programmers to decide what to watch for you. That model was never good; it existed only because that's all the technology supported when cable TV was developed. That model is now outmoded. The only reason Netflix has yet to achieve utter dominance is the copyright cabal that no longer sees why it should entertain Netflix's money-making when they can create Streaming Video Clone Site #2019 for their properties and collect all the money from subscriptions + ads themselves. Netflix eventually realized that their model was utterly fucked as long as copyright law stayed as it is (since their existence was dependent on the continued cooperation of third parties) and has been forced to rely on its own content to carry subscriptions, since everyone and their dog started making unrealistic demands and pulling their content, many to host on their own sites instead. Consider that under current copyright law, almost the entirety of film history remains inaccessible without an explicit license grant from the rightsholder. If our terms were a little more reasonable, say anything pre-1980 was now public domain, Netflix may have had a chance to exist independent of Big Media's permission. Under current conditions, Netflix can only stream content published prior to 1924 without permission (plus a smattering of mostly-unwanted films that lapsed into public domain due to registration errors or technicalities). Consider that in 1924, sound had not yet been added to film. Cable television as we know it is doomed. People don't like relying on programmers to decide what content they want to watch, they want to decide for themselves and get their content instantly. Netflix was one of the first services to offer this to the masses, but it can't reap the rewards because of the oppressive state of copyright law. Once Netflix really breaks away from dependence on Big Media's copyright grants, they may become one of the biggest champions for modernizing our IP laws to reflect the realities of the digital age.