Let's add "Don't work with pedantic people for whom anything outside absolute positivity is a trigger." Many a startup has been killed by this sort of up-with-

Let's add "Don't work with pedantic people for whom anything outside absolute positivity is a trigger." Many a startup has been killed by this sort of up-with-people go-getter, who, with a (usually dumb) smile undermines this useful advice: "Don’t deceive yourself about whether or not your users actually love your product." "Ignore what the press says about you, especially if it’s complimentary." IT'S NOT ABOUT NEGATIVITY OR POSITIVITY; IT'S A MATTER OF ACCURATE ASSESSMENT.