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The other difference is that Rolex doesn't sell a $200 watch. I can't think of any legitimate luxury brand in the world that successfully sells to the common ma
by unreal37 12y ago
The other difference is that Rolex doesn't sell a $200 watch. I can't think of any legitimate luxury brand in the world that successfully sells to the common man and the uber rich.
There's no $20,000 Rolls Royce. There's no $100 Prada bag. There's no $50,000 Ferrari. Any brand that dips too low into the mass market loses its cachet among the top tier of the market (i.e. BMW and Coach as two examples)
Apple Watch will not sell for $10,000. Gruber is being Gruber.
- greedo 12y agoMercedes has marketed and sold low end (in terms of price) cars without tarnishing its image. And if you don't think they're a legitimate luxury brand, then I don't understand your definition. B&W speakers are a luxury brand, yet they make affordable headphones. I'm sure others can chime in with similar examples. Prada also makes $200 handbags, so one of your examples is flawed.