Sure, but I pay ~$400 every couple of years for a phone. I also bought a Moto 360 for $175 (normal non-sale price $250). I may replace that in a year or two w

Sure, but I pay ~$400 every couple of years for a phone. I also bought a Moto 360 for $175 (normal non-sale price $250). I may replace that in a year or two when the tech has improved enough to justify the update. Either way, these are still mostly luxuries (I could get a passable smart phone for under $100 and any old watch for $30-50 or just not wear one) but it wouldn't be the first time a company put out a range of products so people of different budgets can become customers while still offering some high-end model for status seekers to shell out for and mortals to drool over. I'm not interested in the Apple watches at the moment but it makes sense for them to sell a "mere mortal" version for $300-500 as they typically charge a bit more than competitors for their name and reputation for polish. If they sell a Rolex-grade version for rock stars and wealthy heirs then I guess it just adds to the status of the brand as a whole even if nobody normal would ever buy one.