It could happen, but that would be very aggressive and experimental. The perfect watch, the Rolex GMT, has a base price of about 8k in steel, and goes for abou

It could happen, but that would be very aggressive and experimental. The perfect watch, the Rolex GMT, has a base price of about 8k in steel, and goes for about 26k in 18k gold, for a 3.5x multiple[1]. (Ignore diamonds, etc. Not relevant to this discussion.) So a 10x multiple on plain 18k gold over steel would be quite aggressive. And I don't know of any other watch where the exact same base watch is available at 25x less from plain 18k gold. You can get high-quality swiss movement homages to the GMT at around 1k, but they are clearly different watches and movements. Apple has of course done their homework on it and I have no understanding of the asian market, but if the pricing is that aggressive I would be surprised, particularly with the android competition. [1] http://www.jomashop.com/rogmii.html http://www.jomashop.com/rogmii.html