>It looks cute (although I'm not sure it matches the taste of people from non-Asian cultures, and I don't think western people will be eager to buy or even use

>It looks cute (although I'm not sure it matches the taste of people from non-Asian cultures, and I don't think western people will be eager to buy or even use the stickers etc.), and everyone in Japan is using it. Given all these, it's going to be a tough for them to get into the market. I am married to a Japanese woman, we communicate mostly using LINE. There are Western stickers now, too - for example, if you "follow" the Family Guy LINE account you get a set of Family Guy stickers. There's also a Marvel sticker set, a Dr. Who set and many more "merchandising" sets, I think that should work. Of course, no merchandising opportunity is lost to the Star Wars people: https://store.line.me/stickershop/product/2005/en https://store.line.me/stickershop/product/2005/en