As far as I can tell, The Bloomberg Way is the only major guide that encourages that, and Bloomberg's own editorial standards are inconsistent such that they on

As far as I can tell, The Bloomberg Way is the only major guide that encourages that, and Bloomberg's own editorial standards are inconsistent such that they only use it half of the time: https://www.google.com/search?q=site:bloomberg.com+iphone https://www.google.com/search?q=site:bloomberg.com+iphone