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I'm not sure which Observer you are referring to, but the well-known one with a famous style guide (http://www.theguardian.com/info/series/guardian-and-observer
by integraton 12y ago
I'm not sure which Observer you are referring to, but the well-known one with a famous style guide (http://www.theguardian.com/info/series/guardian-and-observer-style-guide http://www.theguardian.com/info/series/guardian-and-observer...), the Guardian / Observer, consistently use "iPhone"
https://www.google.com/search?q=site:theguardian.com+iphone https://www.google.com/search?q=site:theguardian.com+iphone
See the sections "capitals" and "company names" here http://www.theguardian.com/guardian-observer-style-guide-c http://www.theguardian.com/guardian-observer-style-guide-c
In particular:
"In general, we use the names that companies use themselves: c2c, Capgemini, easyJet, eBay, ebookers, iSoft Group, etc."
- Doctor_Fegg 12y agoHa, that's interesting. Yes, same Observer, but they've changed the style guide since I saved a copy. For reference, this is the full context I was referring to: "Adidas: use initial cap on this and any other firms that use the lower case for their initial letter. Keep caps that break up a one-word name (cf EastEnders) as in EasyJet. In general, where companies have resorted to unusual typography for undoubtedly innovative and exciting reasons of branding and marketing, we will follow our style, not theirs." When I was editing a consumer magazine, the - highly subjective - rule I followed was "initial cap unless it looks stupid, and don't capitalise articles". So EasyJet, C2C, but iPhone (fails "looks stupid" test) and the Times (definite article).