Just because it is a saying, doesn't mean it is true. There are some things that are free (as in beer) and you are still not the product. In the case where comp

Just because it is a saying, doesn't mean it is true. There are some things that are free (as in beer) and you are still not the product. In the case where companies are selling your data, you are both, whether or not you pay for it. The companies still need to work hard to retain you.