I see the comparison, and in some sense it's true. I do think that if we zoom out a bit, you could make a high-level comparison and have it hold some water. But

I see the comparison, and in some sense it's true. I do think that if we zoom out a bit, you could make a high-level comparison and have it hold some water. But I think that to do so would miss a really big point and give this article too much credit, since it focuses on small details. One of their big strategic errors of the past few years is to try to be more like Apple when it does not fit their corporate culture or product set, which is the opposite of Microsoft's mistake. Not only that, but Google has pushed hard in social, and not halfheartedly either--in fact, they've pissed off their employees by pushing too hard on Plus. Lastly, Google is pushing hard in artificial intelligence, making big leaps. Their moonshot projects aren't totally stupid and dead. Maps' StreetView started as something similar.