Companies do value SEO, though often for the wrong reasons. There is a combination of SEO companies selling vague and expensive services, plus promising unreal

Companies do value SEO, though often for the wrong reasons. There is a combination of SEO companies selling vague and expensive services, plus promising unrealistic results. On top of that, many small businesses think they can buy their way to the top of Google and get significantly increased sales through "SEO". The vast majority of SEO boils down to creating good content and making your webpages compliant and robot-readable.