Many companies exist in a reality distortion bubble where they think that by phrasing a feature in a certain way, it becomes less customer hostile. Case in poi

Many companies exist in a reality distortion bubble where they think that by phrasing a feature in a certain way, it becomes less customer hostile. Case in point; Lenovo pitched this as a "way for our customers to find new products". This is not a problem most users have, which is why the starting point for customer-centric design should ALWAYS be user feedback. This can be collected any number of ways (focus groups, surveys, etc.) but if you ask leading questions, you're going to get the answers you wanted to hear. I don't doubt that the people who put this product together thought that it was an enhancement to the user experience. The problem is that they didn't do the research prior to even developing the project. So the end result is a product that solves only one problem: how can Lenovo get in on some sweet advertising dollars?